Pricing
One rate per tier. No per-client fees, no percentage cut of what your clients pay you. Prices below include VAT.
Solo
£2.99/mo
Self-serve, no coach.
- 60 AI photos / month
- Unlimited manual logging
- UK food database + custom entries
- Photo-to-macro with editable drafts
- Export + delete any time
Start
Family
£6.99/mo
Households up to 5 people.
- Up to 5 members (1 admin + 4 invited)
- Shared 7-day planner across the household
- Shared food + meal library
- 60 AI photos / month / member
- Each member has their own targets + log
Start
PT Lite
£9.99/mo
For newly-qualified PTs.
- Up to 3 clients
- Traffic-light dashboard
- Private coach notes
- Invite link generator
- Bulk nudge templates
- Logo + 2-colour branding
- 200 AI photos / client / month
Start
Coach Starter
£19.99/mo
For established PTs.
- Up to 15 clients
- Everything in PT Lite
- Custom food library per tenant
- "Today's Workout" text field per client
- Referral credits on new Solo signups
Start
Pro
£49.99/mo
Growing PTs.
- Up to 50 clients
- Everything in Coach Starter
- 500 AI photos / client / month
- Priority email support
Start
Agency
£129.99/mo
Gyms and multi-coach setups.
- Unlimited clients
- Multi-coach tenants
- Subdomain per tenant
- Dedicated onboarding call
Contact us
FAQ
Do you take a cut of what my clients pay me?
No. We charge you a flat monthly fee. How you bill your clients is your business — Platepace never sees those payments.
Does the AI tell my clients what to eat?
No. The AI identifies what's in a photo and estimates portions. It never evaluates, recommends, or judges. Advice comes from you, the coach. That is the whole point.
Can I try before subscribing?
Yes. Solo accounts are free to create with a short trial; PT tiers let you set up your dashboard and invite one test client before you commit. Cancel any time.
What happens if my subscription lapses?
Your account flips to read-only. You (and your clients) can still export everything, but no new logging until billing is restored. No data is deleted.
VAT?
Prices above are VAT-inclusive. Once we pass the UK VAT threshold, headline prices stay the same — we absorb the VAT. Your invoice from Stripe is itemised either way.